Videos are important to grab your visitors' attention because some do not like to read. Videos are more engaging and can trigger emotions, therefore they help people to remember your core message for a longer period of time. Moreover, videos are easily shareable across all social media channels.
Don't have any cartoon or whiteboard animation software to create a video? No worry, you can always use PowerPoint to create your first video! It is a common program that everyone should have on the computer, therefore no one can stop you except yourself!
They are usually used for educational purpose. We see them widely used in explaining complex subjects or concepts. They are entertaining and improving the learning process!